There is no escaping the fact that when it comes to marketing budgets, large companies will normally have larger marketing budgets for SEO than smaller ones. If you are a restaurant owner you might think that this makes it too difficult for you to try and rank on Google, but the SEO experts at www.seoperthexperts.com.au can dispel that myth and explain why local restaurants have a great opportunity to rank highly on the search engines.
The first point to note is that when Google’s algorithms calculate ranking for each individual keyword, they take no account whatsoever of how large a business is, how much profit it makes, or the size of its marketing budget. Bear in mind that rankings on Google are not paid for and work differently from advertising like Google ads or Facebook ads.
When it comes to the restaurant sector, larger chains and franchises might be able to muster greater resources due to their larger budgets. However, our experience tells us that when a company has more money to spend, it tends to want to take shortcuts, and thus, it veers towards investing in paid advertising rather than SEO, which would boost its Google rankings.
Another reason that local restaurants have a more even playing field when it comes to ranking is that Google’s policies treat local searches differently than they do generic ones. Several years ago, Google realized that many people who were entering searches were looking for a local solution, and therefore, it began to introduce a number of features that made finding local solutions easier.